When Gwen Stefani launched her new makeup line, GXVE Beauty, in March, she joined a long list of celebrities breaking into the space. But for the Grammy-award-winning singer-songwriter, it's the culmination of a decades-long love affair with bold lips and strong eyes.
... [+]Gwen Stefani has never been shy about her love of makeup. The nine-time Grammy-award-winning singer and songwriter has long been known for her signature winged eyeliner and bold, red lip, and in many ways, the iconic look is what helped her stand out early in her career.
And as she broke into the music scene and joined No Doubt, the band with whom she would soon see her first success as a vocalist, Stefani’s time behind the counter proved invaluable. Unlike other musicians, she didn’t opt for some celebrated makeup artist to help get her ready for each show; instead, she did her own makeup for every performance while touring with the band.
But even as her beauty looks became synonymous with her identity—on stage and off— it never occurred to Stefani to pursue it as a business, even as she debuted clothing lines L.A.M.B. and Harajuku Loves, broke into acting, and lent her face to several beauty brands as an ambassador. In fact, it wasn’t until 2016, while going through a divorce and the challenges that come with it, that the singer started to consider launching her own makeup brand.
“I wanted to pick up the pieces when my life and my family fell apart,” she recalls. When it came to find that next big project and her next chapter, Stefani knew it had to be something she felt incredibly passionate about, and soon enough, the answer was clear.
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