Why are people so willing to spend enormous amounts of money on a concert? Do you really need the limited-edition vinyls and an 'Eras Tour' manicure?
I don’t have Taylor Swift tickets. I didn’t survive Ticketmaster’s Great War, I haven’t been blessed with a magical code, and Mama Swift likely won’t pluck me from obscurity to watch from the VIP section.
Since Taylor Swift embarked on her record-shattering Eras Tour, her fans have brought shocking economic activity to each city she visits. Resale ticket prices alone are in the thousands, but participating in the Swiftdom extends far beyond a seat at the show. Taylor Swift’s “Eras” is forecast to become the highest grossing tour of all time. This could considerably add to her already sizable wealth made from music sales, strategic business moves and past tours. Photo: Getty Images
Make the friendship bracelets … and buy a shirt Friendship bracelets, a newfound ritual born from the lyric, “So, make the friendship bracelets, take the moment and taste it,” are another expense. Some fans are purchasing them pre-made while others are buying the supplies and assembling them. Some bead shops are even hosting Eras Tour bracelet-making workshops.
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Bay Area couple misses Taylor Swift concert after husband mixes up the datesA Bay Area couple showed up to Taylor Swift's Saturday show at Levi's Stadium only to realize they had tickets for Friday. Here's how the husband shook it off to make it right for his wife.
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