OPINION: The sad reason companies like Disney or Budweiser don't care if you boycott them. But you can still win
Gov. Sarah Huckabee Sanders is joining forces with GOP governors to hit back at Bud Light with the launch of 'Real Women' beer koozies.Your beer hates you. So does your phone. And your car, your food, your sports team and most businesses you deal with in a given day. Ask Budweiser. Or Disney.
Before you could say"transbeer" Mulvaney was proudly showing off Bud Light cans with the activist’s face plastered all over them. It was part of Mulvaney’s bizarre"365 Days of Girlhood" series describing the transgender life on TikTok. "We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach," she said.
All across the U.S., companies are doing the exact same thing. They just don’t go public and bash their"fratty" customers. The New York Post reports Mulvaney’s act has generated a million dollars from brands like Ulta Beauty, Haus Labs, Crest, InstaCart and CeraVe. One million dollars that you paid them. I don’t fault people for trying – whether it’s a quiet boycott or a Kid Rockian protest. It’s just doomed.
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