Product placement is quite common in the film industry, but Disney's Haunted Mansion went about it in such a bad way that it was distracting.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Disney is not a studio to shy away from product placement, but their approach to the idea in Haunted Mansion was very bad. Released in 2023, Haunted Mansion had all the makings of a successful Disney film. It boasted a big budget and an all-star cast, and it was based on a beloved ride from Disney's theme parks. It also was kind of a remake of the 2003 film of almost the same name, which already had its own large fan base.
There is nothing wrong with Disney wanting to include product placement in Haunted Mansion, but it started to become distracting and almost comical at a point, feeling like a scavenger hunt of how many brand names audiences could pick up on. The studio should have looked at another one of their movies. Toy Story features a lot of product placement, but it's all integrated so well that it doesn't feel like a nuisance to the audience.
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