The New ‘Princess’ of Rap: How Ice Spice Exploded Into Stardom

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The New ‘Princess’ of Rap: How Ice Spice Exploded Into Stardom
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Just two years after her debut single, icespicee_ has scaled the charts and been dubbed “the People’s Princess” by her fans. 👑 But as she explodes into stardom, she’s still adjusting to the spotlight. Read the Billboard cover story:

, while its Lil Tjay-assisted “Gangsta Boo” debuted at No. 82 on the Hot 100, marking Ice’s debut entry on the chart. When she joined forces with fellow online sensation PinkPantheress on “Boy’s a liar Pt. 2” in February, the track vaulted both artists to No. 3 on the Hot 100.Like..?Hot Rap Songs“The first time I met her, I knew she was special. I got that tingling feeling [I get] every time when you meet that [kind of] artist,” says Michelle Jubelirer, CEO/chair of Capitol Music Group.

“It’s been eight months since ‘Munch,’ and as anybody can see, it went from zero to 100 — real quick,” he says in April, nodding to the Drake song. He met Ice in March 2022 through his client Diablo, a DJ-producer who was working with her for the first time at New York recording studio Blast Off Productions. “Me and her manifested each other — I was looking for a female act, and she was looking for a manager,” he says.

When Ice enrolled at SUNY Purchase, she pursued friendships with producers who could help her make her own mark in the drill scene. “I had a couple producer friends on campus that never would f–king send me a beat. And I’m like, ‘Hello?’ Nobody wanted to send me beats but RIOT,” she says of the producer — the son of WQHT New York DJ/radio personality DJ Enuff — who became her go-to collaborator.

Zedd’s stage setup at Ultra, with smoke cannons firing right at the artist, also felt foreign to her. But as she has quickly graduated to large stages, one aspect of performance has been unexpectedly familiar: The athleticism required to run around them brings Ice back to her volleyball days in high school and college. “That’s what be motivating me to go into the gym. I’ve been working out lately, and I’m going to have that breath control down pat, feel me?” she says.

After Morabia made sure the most important terms were in her favor, Ice inked her deal with 10K and Capitol, which immediately began assisting in the promotion of singles to radio and clearing samples, like Diddy’s “I Need a Girl ” on “Gangsta Boo,” released in January. But Ice had secured assurances that her creative autonomy would remain intact. “No one on the label side touches the music. There is no traditional A&R with her.

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