Almost four years after Elon Musk first unveiled Tesla Inc.’s debut pickup, the automaker has built its first Cybertruck. Tesla shared the development on...
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Since Tesla unveiled the vehicle at an event marred by the botched demonstration of supposedly bulletproof glass, Ford Motor Co. introduced an electric version of its best-selling F-150, General Motors Co. began selling its GMC Hummer EV pickup, and Rivian Automotive Inc. launched its R1T truck. On Monday, Ford said it will lower the sticker price on Ford’s F-150 Lightning electric pickup by thousands of dollars due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.
Completion of final upgrades at a Ford facility in Michigan will lead to greater availability of a built-to-order truck as early as October at a manufacturer’s suggested retail price closer to initial Lightning pricing, according to the company.The updated MSRP for the Pro model, its lowest-priced electric pickup, will be $49,995, down from $59,974. The Lariat 510A’s MSRP will decline to $69,995 from $76,974.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Ford executive Marin Gjaja. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.
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