The Tank Museum's YouTube channel set another milestone in April when it saw its total subscribers surpass 500,000
that put it ahead of far more famous institutions such as the British Museum in London, New York City's Metropolitan Museum of Art and even the Louvre in Paris—but with more than 400 videos chronicling the museum's vast collection, it is easy to see how it is getting the eyeballs.
The remoteness of the facility has likely played a significant role in The Tank Museum's ability to reach eyeballs from around the world. Even though it has the largest collection of tanks and the third largest collection of armored vehicles, it isn't exactly the most accessible of attractions in England. Located in Dorset, South West England, The Tank Museum is a nearly three-hour drive on the M3 from Central London or an almost eight-hour train ride.
YouTube is also clearly allowing the institution to create content that it otherwise couldn't have produced. Instead of its subject matter experts offering their insight for a documentary or other third-party content maker, The Tank Museum is able to create those videos in-house and offer them to an audience around the world. This also means that the curators and staff can decide what should be the subject of a video, not an outside expert asking for commentary.
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