OPINION: Stock trading during March Madness may not be a good idea. Researchers have found that during widely followed sporting events, enough investors act irrationally that the market’s performance is below average.
You might want to avoid trading stocks during this year’s NCAA “March Madness” men’s basketball tournament, which began earlier this week and lasts until Apr. 4. That’s because researchers have found that during widely followed sporting events, enough investors act irrationally that the market’s performance is below average.
You might think that these negative effects of losses would be cancelled by a correspondingly positive stock market impact in countries whose teams were victorious. But the researchers did not find such evidence, probably because a win merely means that a country’s team continues in the competition while a loss means the country is out altogether. As a result, losing teams’ fans are likely to be more dejected than winning teams’ fans will be elated.
To be sure, neither set of researchers who authored these studies is recommending that you should go completely to cash during big sports competitions. The magnitude of the stock market’s below-average performance during those competitions is not great enough to overcome transaction costs — especially if you take taxes into account.
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