Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins.
Hush is celebrating its 20th anniversary this year and, to mark its big birthday, this week it's unveiling a whole new look.Not only has the design team been working hard at Hush HQ to dream up new take on the brand's DNA, there's also a new logo and website design, plus cool campaign images, to boot. The brand has even gone and done a Bottega on us and deleted all of their previous imagery on social media – talk about a fresh start.
Founder Mandy Watkins agrees:'I’m obviously proud of how far we’ve come over the past 20 years, but I’m even more excited about the future and the chance to introduce new generations of women to Hush’s easy style and easy-going approach to life. I’ve always believed that looking good is an intrinsic part of feeling good , and our new identity captures this spirit perfectly.”The beautiful campaign imagery for this latest drop is worth a look, even if you're not buying anything.
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