Just like that, KimKardashian launches skims swim. 🩱
and cofounder Jens Grede have been expanding the shapewear category to incorporate more technical fabrics and modern design updates. Skims is Kardashian's signature brand of neutral athleisure brought to an accessible price point for fans, and swimwear feels like a natural next step., a 19-piece selection of bikinis, crop tops, shorts, maillots, and cover-ups. The first offering is available in sizes XXS-4X and ranges in price from $32 to $108.
Though Kardashian offers her signature palette of brown, camel, and gray, she also introduces cobalt and Very Peri, the, to the mix. Constructed from fast-drying, durable fabrics and recycled materials, the looks are designed to wear both in and out of the water. "We've really taken the time to make sure we're offering the best solutions for our customers," Kardashian said in a press release."Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible."
Naturally, the campaign features Kardashian herself, along with other models who show off the collection beachside. While Skims partners with retailers like Nordstrom, Selfridges, SSENSE, and Net-a-Porter to stock its pieces, this new swim launch will be limited to the Skims website for the time being. Read on to get your first look at Skims swimwear.
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