Sanrio is giving Hello Kitty an anime boy makeover with the new fantasy franchise, Fragaria Memories.
Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is sharing the love with its friends. From Kuromi to Cinnamoroll, Sanrio has plenty of lovely characters, and now the company is turning its mascots into hot anime husbands with a fantasy twist.
As you can see above, Fragaria Memories is pretty different from what Sanrio normally does. The IP features"full-fledged new-age" fantasy characters all based on Sanrio characters. The line will feature three human leads to start, and they embody three different Sanrio mascots: Hello Kitty, Cinnamoroll, and Bad Badtz-Maru.
There is also Cielomort of the Blue Continent and Badobarm of the Black Continent. These two men follow Cinnamoroll and Bad Batz-Maru respectively. As you can guess, these characters were given sleek designs on purpose to appeal to female audiences. And given the response Fragmaria Memoriess has gotten, the team at Sanrio did well.
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