The ‘free speech’ video platform, which caters to right-wing creators, was already struggling when one of its stars was hit with sexual assault allegations
has made a brave stand as a right-leaning “free speech” video site where users can get life advice from accused human trafficker” while using a picture of a Ku Klux Klan rally as a profile background. But the appeal of such a platform isn’t necessarily enough to make it a successful upstart challenger to behemoths
Founded in 2013 by Canadian tech entrepreneur Chris Pavlovski, who serves as CEO, Rumble was relatively obscure until the 2020 boom inand QAnon conspiracy theories, when it began courting prominent right-wing creators able to bring established audiences to the site. The pitch proved appealing to those banned, demonetized, or otherwise “censored” by rival social media companies for hate speech or misinformation, as Rumble takes a hands-off approach to moderation.
Meanwhile, Caroline Dinenage, a member of the U.K. Parliament and chair of its House of Commons media committee, wrote a letter to various social media platforms, including Rumble, to ask if they would, like YouTube, demonetize Brand’s accounts. In a reply that went viral on X , Rumble CEO Chris Pavlovski called the inquiry “deeply inappropriate and dangerous,” and indicated that Brand would continue to profit off his Rumble content. “Rumble stands for very different values,” Pavlovski wrote.
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