Anthony, who spent a decent chunk of the summer at the top of Billboard's Top 100, is finally engaging with the traditional pop culture machine
the inescapable popularity of the song—now sitting at 22 on the Hot 100, which is still pretty good for a completely indie song recorded on a phone.
It is now, presumably, time to see how much genuine staying power he has outside of singing angry anthems about people on welfare—although he’s suggesting he wants to take things slow before signing on for a full album or any kind of major deal.As for UTA, it’s not hard to see why they signed him, even before parsing typical agency speak. The most-viewed video of “Rich Men”—which features Anthony, his guitar, his dog, and not much more—has picked up more than 70 million views on YouTube in the span of about a month
, while more recent releases have picked up millions of views within a few days of release. Meanwhile, he’s been making the media rounds, including appearing on Joe Rogan’s podcast, and doing a handful of live shows in his native South. Even beneath the general Rorschach testlines about “minors on islands”—it’s clear that he’s hit some kind of powerful vein of feeling here; the question now is whether UTA will succeed in helping him make the most of it.
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