Poppy Playtime's developers discuss forming Mob Entertainment and creating the upcoming Chapter 3: Deep Sleep, which is will release later this year.
The horror hit Poppy Playtime will officially receive its third chapter later this year, entitled Deep Sleep. The long-awaited Chapter 3 comes from Mob Entertainment, an independent multimedia company formed by brothers Zach and Seth Belanger in 2015. Though it first began as a popular YouTube channel, Mob eventually branched into game development, releasing the first chapter of Poppy Playtime in 2021 to massive success.
Zach Belanger: When we first started out, we spent the first few years creating animated fandom videos on YouTube. Those videos found an audience very rapidly, often generating millions of views. Sometimes even hundreds of millions of views. Now several years into building this company and an audience, there is an opportunity to grow our audience on a wide variety of platforms and in other mediums, like games.
Zach Belanger: This is going to be the biggest chapter to date in the Poppy Playtime universe by far. Players can expect more challenges in mini games, more characters that can either help or hinder their progress, and more scary moments that define the Poppy universe. How scary would you say Deep Sleep is compared to previous Chapters? The teasers have made it look very dark.
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