Livestreaming video is one of the key elements to the new platform founded by two Los Angeles entrepreneurs.
fashion website they expect to be ahead of the curve when it comes to managing and selling merchandise to Gen Z shoppers.
It will have streaming video to sell products, take care of orders and shipping, help designers source product and corral their product lifecycle management. Accessible at Viavialive.com, the platform features brands including Lioness, Oval Square,“We are launching with over 60 global brands for our fall/winter,” said Sixuan Li, the company’s chief executive who cofounded Viavia with her husband, Andrea Pasinetti. “And we aspire to carry hundreds of brands.
Viavia’s multichannel approach includes a variety of sales outlets, with a focus on social commerce. The idea is that its international network of ambassadors and hosts, which includes creators and stylists, assemble short-form videos and conduct live streams from cities all around the globe.tool, called Alma. It is an AI-powered system that assists brands with identifying and managing global suppliers, reducing expenses and decreasing production lead times.
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