Elon Musk said that most of the advertisers who abandoned Twitter after his $44-billion acquisition have returned and that the company could become cash-flow positive as soon as this quarter.
NPR says it will stop using Twitter after the platform labeled its main account ‘government-funded media.’That would be a big turnaround. In the weeks after the acquisition, hundreds of advertisers paused spending on the platform, wary of the changes afoot. From September to October of last year, the top 10 advertisers on Twitter spent $71 million on ads, according to estimates from Sensor Tower. That figure dropped to just $7.
The executive, whose other day jobs include running Tesla and Space Exploration Technologies, was evasive at times and brutally direct at others. Most of the questions centered on his thinking since launching a bid for the social media platform last year.Elon Musk’s track record as a boss is an endless scroll of impulse firings, retribution, tone-deafness on race — and the impregnation of a subordinate.
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