MSGM and Heineken Italia have teamed to celebrate the 150th anniversary of the Dutch beer brand with the creation of a limited-edition capsule collection.
founder and creative director. He underscored the polo designed for the occasion “reflects our DNA: it has a contemporary vision, positivity and lightness.”“Young Italians, especially Generation Z, have a contagious passion for clothes, style and the latest trends, turning fashion into an authentic artistic expression.
A selection of items in the MSGM x Heineken collection — which also includes co-branded tank tops and boxers — will be gifted to consumers via a contest to be launched on Heineken’s Instagram account on July 17.
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