Remember when 3 hour movies didn't need superheroes?
The Big Picture Martin Scorsese is certainly one of the best filmmakers of all time, but that doesn’t mean he’s also one of the most profitable. While directors like Steven Spielberg and Sir Ridley Scott have created films that have been both critically well-received and financially successful at the global box office, Scorsese isn’t necessarily known for breaking the bank with his films; his 2016 religious drama Silence wasn’t exactly doing Ready Player One money.
The Wolf of Wall Street had begun a robust marketing campaign that rivaled Scorsese’s other work. The inflammatory trailers played up the absurd content, and turned DiCaprio’s interpretation of Jordan Belfort into a walking, talking meme-machine. Additionally, the film inherently attracted interest because of all the controversy surrounding its release. 2013 was still a time when it was rare for three-hour-long films to be released to a wide theatrical audience.
It was a rare case in which the limited theatrical rollout actually ended up working in the film’s favor. Every headline about The Wolf of Wall Street seemed to suggest that the film contained so much depraved content that viewers simply had to watch it for themselves in order to have an opinion; it became the “must-see” film of 2013 in a year in which the Academy Award-nominated films were actually appealing to an audience outside of Oscar voters.
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