Colombian artist Maluma has officially entered the beauty sphere with the launch of his four-fragrance 'Royalty by Maluma' collection.
. Inspired by gemstones, the luxurious range brought him into the booming celebrity perfume market, but the impetus behind the line began with the star’s fans. “I wanted to give them more of me as a creative, outside of fashion and music. Fragrance is another form of self-expression,” he shared via email from Paris. “It [reflects] your mode, mindset, and inner self, all without saying a word.”
The star has been busy in fashion. He's currently front and center in the latest Versace campaign, he collaborated withand he began work on an eponymous line earlier this year. He sees beauty as a fresh creative outlet, one with the power to touch people on a personal level. The collection’s regal name isn’t a reference to real-world nobles; instead, it stems from the star’s ideas about integrity. “I wanted to focus on royalty as a concept because I believe in respect and loyalty,” he says.
Fittingly, Royalty’s inaugural King and Queen collection leaves an impression. Featuring four different Eau de parfums for men and women, it moves harmoniously from one fragrance category to the next. Onyx, with its blend of cardamom, pear, Florentine iris, and cedarwood, aptly represents strength, while Garnet is a fiery mix of geranium, ginger, and baie rose that ends with a base note of earthy patchouli.
The project took more than a year to perfect, but it was a welcome challenge. “You have to create the scents, the concepts, then visually develop bottles and a full campaign,” says Maluma, who was involved at every stage of the collection’s development. “Then it all has to tell a story that shares what you are trying to express.”
One of the things the star was intent on including were nods to his Colombian roots. As such, the nation’s flower, the Cattleya trianae, an orchid native to the cloud forests of the Andes, is the accord at the heart of Amethyst. The note gives the scent its memorable tone and a special significance. “Everything I do has to have the essence of my hometown Medellin,” says Maluma.