According to a statement, Ralph Lauren customers can now pay at this store using BTC, ETH, MATIC and twelve other cryptocurrencies. cryptopayments nft
Explaining Ralph Lauren’s decision to accept crypto payments at Miami Design District located store, the statement said:
This store provides customers with new ways to engage with the brand and shop, including accepting cryptocurrency as a payment method. The Miami Design District location is the first Ralph Lauren retail store to accept crypto payments. Customers can pay for all of Ralph Lauren’s elevated looks straight from their preferred crypto wallets.
Meanwhile, in addition to accepting crypto payments, Ralph Lauren said it will implement an activation experience that utilizes non-fungible tokens . According to reports, Ralph Lauren has since designated the Miami store as its focal point for Web3 promotions. David Lauren, the luxury brand’s chief innovation officer, said his company chose to accept crypto payments at the Miami store because “it is one of the most Web3-friendly cities in the world and has a vibrant community of startups, brands and luxury consumers.” He also suggested that the company plans to open similar stores in Europe, North America and Asia.
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