West Virginia has settled a lawsuit with e-cigarette maker Juul Labs for a total of $7.9 million, the state’s attorney general announced Monday
. The company was accused of unfair, deceptive acts or practices in the advertising and marketing of Juul products in the state, specifically targeting teenagers. The lawsuit claimed Juul targeted these users through social media, influencer marketing and fashion bloggers and celebrities popular with teenagers.
“With West Virginia having the highest cigarette-smoking rate in the U.S., we hope that some funds will go directly to interventions to reduce the use of combustible cigarettes and improve public health in the state,” the company said. “Juul Labs remains focused on… its mission to transition adult smokers away from cigarettes – the number one cause of preventable death.
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