The youngest son of Bernard Arnault is taking a risk at the LVMH brand: Making a more expensive product—and making it harder to find.
“We’re not going to make a ton of money with this. It’s not going to be highly profitable at all, but it’s really about making sure that we switch the message,” says Jean Arnault of the brand’s new strategy.
Jean Arnault was standing in a gilded, mirrored room of Paris’s Musée d’Orsay showing off Louis Vuitton’s newest watch model to a clutch of experts one July morning. The thin unisex watch, named the Tambour, is available in finishes including stainless steel, yellow gold and rose gold, he explains, and was the result of almost two years of work.This copy is for your personal, non-commercial use only.
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