The ItalDesign Asso di Picche In Movimento celebrates 50 years of the original 1973 Asso di Picche concept, inspired the Audi Quattro and Lancia Delta.
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Fifty years ago, legendary designer Giorgetto Giugiaro debuted the first car in his famed"Asso" series of concepts. The first in the series, the Asso di Picche or"Ace of Spades," was introduced in 1973 at theTo honor five decades since its inception, the firm that Giugiaro founded, ItalDesign, has reinvented the original as the Asso di Picche in Movimento .
Cabin-wise, the unique cylindrical dashboard of the original returns, this time spanning the width of the interior. Basic information is displayed on the cylinder, but an interface screen with more functions can be"rolled up or unrolled" from the tube. The original used stylish leather straps as door pulls, a cue that's revisited by the 2023 concept as well.
The 1973 Asso di Picche was followed up in 1976 with Giugiaro's Asso di Quadri , based on E21mechanicals. It was once again done at the behest of German coachbuilder Karmann, and it later served as inspiration for theImpulse, the only one of the three to make it into production largely unchanged. Alas, the Ace of Hearts was never realized.
The Asso di Picche in Movimento isn't linked to any particular brand, but ItalDesign was purchased in the 2010s by various subsidiaries of the. So while the concept exists only digitally at the moment it wouldn't be difficult to imagine it as an EV show car at an upcoming
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