TikTok has turbocharged Erewhon's cultural cachet.
On today’s show, Rachelle is joined by Hannah Jackson, the culture writer and reporter behind the recentThe two discuss how Erewhon transformed from a humble Boston market stall into what Jackson
described as a “a luxury-wellness behemoth.” They dive deep into the culture cache that shopping at Erewhon offers to people from Hailey Bieber to a 20-something aspiring wellness content creator.
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