Coffee creamer isn’t the height of culinary sophistication, but it makes my mornings.
Ignored as it may be internationally, it’s still my “mug’s BFF” like is printed on the bottle. Still curious, I ran an informal poll among my TODAY colleagues, and of the 12 folks polled, 25% found creamer to be “gross,” while a whopping 42% found creamer to be a delicious treat. Some folks polled said it was a “special treat” or that they were “creamer obsessed.”
“Coffee is a special moment in people’s days,” Kallie Goodwin, vice president of marketing, coffee creamers for International Delight’s parent company Danone North America, tells me. Looking into our recent past, many of us turned to at-home coffee making when the world shut down in 2020. According to a, 85% of coffee drinkers were having at least one cup of coffee at home per day.
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