For Improbable, a bold bet on the potential of metaverses appears to be paying dividends with key partnerships.
Most would not think of 2022 as a particularly good year for those involved in the business of metaverses.
Yet for Improbable, an eleven-year-old British gaming company that has been through several pivots, a gamble on the potential of metaverse technology appears to be paying dividends. The idea was to give brands and companies a way to roll out their own metaverse experiences and events, with tech that could also sync up with blockchains and web3 projects. Improbable's clients range from soccer teams to crypto projects like Yuga Labs — creator of the Bored Ape Yacht Club — which is working on a metaverse named Otherside.
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