It's the most affordable skin-care product in my routine, but it might be doing the most.
When I think about the most affordable skin serums on the market, they're often simple, single-ingredient formulas. For example, if your primary concern is brightness, there are hundreds of dedicatedThe problem is that single ingredients only go so far.
Psychologically, I have to remind myself that price does not correlate with performance; just because a serum is affordable in comparison to the popular $200 serums, it does not mean it's cheap or less effective. In fact, I was particularly influenced by Olay's clinical research on this Super Serum compared to a more expensive competitor. The brand commissioned an eight week blinded study that included 200 people between 25 and 64, across diverse skin tones and skin types.
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