Beauty brands, retailers and influencers alike have flocked to the app since its Wednesday night debut.
Beauty veteran Bobbi Brown on Threads.Said Caroline Guss, group vice president of Sally Beauty Holdings: “We’ve seen Twitter serve a need for us in customer service and support; we see Threads so far as being a place for further engagement, and a new way to more closely connect to our community we’ve built on Instagram.”
“I remember the day that Instagram created Stories back when we all had Snapchat — it felt momentous in how we would consume content, and it turned out to have been. [Threads] cannot be ignored,” said Jana Bobosikova, CEO of Epic Future Labs and cofounder of Web3 beauty brand,California-based Bobosikova was on a European excursion when Threads launched. “It was 2 a.m. or something like that — I just felt it was important to be there and learn from the beginning.
“The transition for beauty players may be less intimidating since [Threads] has a foundation in Instagram, a platform beloved by creators and brands for over a decade,” Horwitz said. “Another advantage of a text-based platform is that creative budgets and lead times are significantly lower.”
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