“What I am trying to do is to create the fashion equivalent of pop music,” Daniel Roseberry of Schiaparelli says.
American fashion designer Daniel Roseberry, the creative director of the French haute couture house Schiaparelli. Designer Daniel Roseberry, creative director of the Parisian couture house Schiaparelli, is a simple man behind some of the strangest clothes anyone is making today.
He calls young fashion fans “absolutely like, my number one priority. Nine times out of 10, whenever I get stopped on the street, it’s a student. Any they’re the ones who I’m thinking about. Like, what would they love to see? Because their love of fashion is so pure.”Roseberry, 38, says he wants his fashion to be “universal.” What he doesn’t mean is palatable — but ridiculous, opulent, triumphant, fantastical.
The looks went viral, with a number of outlets questioning whether they were in poor taste. Some critics read them as goofy satires of fashion’s obsession with fur and other unethical materials; others denounced them as horrifying or just ugly. The hysteria continued for days, with several outlets claiming that the dresses promoted trophy hunting.Roseberry anticipated shock and surprise, but not the vitriol: “T.B.Q.H — not at all,” he says.
Roseberry emerged at a moment when high fashion and celebrity converged, and haute couture went pop. Designers spent much of the 1990s and 2000s politely courting actors and musicians, working with stylists to carefully reduce their runway creations to something more obvious and flattering.But Roseberry had a prescience that couture, even if it caters to just a handful of clients, could speak to the masses, by creating viral runway spectacles and convincing celebrities to partake.
“I don’t think in my career I’ve seen this kind of appetite and excitement over something that’s very unique. This is not wallflower clothing we’re talking about,” Fargo says. “These are statement pieces. And they’re statements that are not for everyone.” “Really what you’re talking about is world-building,” Lyonne says. “How do you break space-time and how do you do it in a way that is comedic, but that sort of transcends that, so that people can meet you at whatever level you’re at?” There are jokes and existential inquisitions for viewers versed in quantum physics and a beautiful relationship for those who aren’t.
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