itemprop=description content=For snippets featuring Hong Kong rapper and singer Jackson Wang, the LVMH-owned Cognac brand captured content on the maison's Château de Bagnolet estate.
Seán McGirr to succeed outgoing creative director Sarah Burton at Alexander McQueenEach episode of the digital content collection showcases a different part of the estate or Hennessy’s overall business. Image credit: HennessyStarring Hong Kong rapper and singer Jackson Wang, the maison is exploring its legacy with new series of short films under the “V.S.O.P: The Inside Story” name.
Its release follows the “Ask Us Anything” collection going live this summer, which features a similar, but more direct approach to educating the audience are among the maisons who have tapped new Korean music talent as brand representatives since the beginning of August – the list becomes much more expansive when accounting for the remainder of this year and before.
The vast amount of moves come as the APAC region opens back up following years of lockdowns and travel bans, making the market apt for taps once again while also appealing to the large number of fans K-pop has garnered in the West. {"ct":"uH7bZrADIeoHTWL5xKQuGR7IipcaRd3UsOZUK/5nQFw7Nzw8IW5+n9e6KjJq2h7wUwYckbnNBk9RXBjDHdfqGVkSD5fIhrwsfAoH8rzDKLz5NWcp5yc73FdNY53uvKlkXt+BR7bWJ8FtA+cCV3i2xAArU8RRy3nPAyjzsrgx9RPk31+Ng9ZcPOUz3zMZULNlIAjBE+j0LWJ+I7QkBsFpbdFiCJFKd6q8U9wOh8uR+yvBQKhVPbE8X84+fQcSdPZrmNltfVTgq4z1vJ95+nLkHc0ilEYBGOipKsYFOQY8KoI0FboDS6E9Uno5ORGDlANRZj+KJ2npXC0nnsFVl1S8XVBg/dUdckaXvMJ6GAB0gHcc4xH8CoDIqeHVAfJsB+W7xUBTM+FeBx26saOdyM4rtY7OPqKPWtkbxLp39QTLZdioov/dxlTtlt9oSU7ZVZg/6MrebZhAecHNbjsKrfjazlC94YPxHB
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