Growing Your Patient Base With Social Media Marketing

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Growing Your Patient Base With Social Media Marketing
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  • 📰 Medscape
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Discover how doctors market themselves and their practices on social media to connect with patients, provide accurate, thoughtful medical information, and grow their practice.

Please confirm that you would like to log out of Medscape. If you log out, you will be required to enter your username and password the next time you visit.With physicians under increasing pressure to see more patients in shorter office visits, developing a social media presence may offer valuable opportunities to connect with patients, explain procedures, combat misinformation, talk through a published article, and even share a joke or meme.

"Right now, I'm mainly doing this to educate patients and make them aware of topics that I think are important and that I see my patients needing more information on," she says."We have to be clear: People take what we say seriously. So, while it's important to be relatable, it's even more important to share evidence-based information.

"I found that I was drawing a lot of my notes in medical school," he says."When I drew my notes, I did quite well, and I think that using art and illustration is a great tool. It breaks down barriers and makes health information all the more accessible to everyone."As a mom and pediatrician, Krupa Playforth, MD, who practices in Vienna, Virginia, knows that what she posts carries weight.

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