Got milk? Not this generation
Yvonne Zapata, who trains in Central Park, an ambassador for a milk producers’ campaign called 26.2 that aims to offer support to every woman running a marathon in the United States this year, in New York on March 21, 2023.
“We have to reclaim milk’s mojo,” said Yin Woon Rani, the chief executive of the Milk Processor Education Program, a marketing and education arm of the dairy industry based in Washington, D.C. Some milk marketers have created Shark Tank-like contests that encourage small food entrepreneurs to invent dairy-based products aimed directly at Gen Z. One winner was Spylt, a caffeinated chocolate milk whose tagline is “Chill it. Then chug it!”“They’re not abandoning dairy,” said John Crawford, a dairy analyst for Circana. “But they certainly are walking away from traditional dairy milk.”
She and her friends drink almond milk. “I do have some old millennial guilt because I know from a sustainability perspective almond milk is not great,” she said. But she also sneaks in a glass or two of whole milk with spaghetti or a tuna sandwich, despite judgy comments from friends. “For me, it’s a nostalgia play.”
But dairy milk is still a much bigger player. In the year that ended in November, milk sales were almost $15.7 billion, compared with $2.4 billion for alternative milks. Some young people don’t like milk because they didn’t grow up with it as a dinner-table staple. The Healthy, Hunger-Free Kids Act of 2010 removed whole or 2% milk from schools, and required that any flavored milk be nonfat. This led to a genre of social media posts complaining that school milk was disgusting. The Department of Agriculture in 2018 allowed 1% chocolate or strawberry milk back into schools.
But all the legislation and marketing in the world may not help eliminate what many Gen Z-ers refer to as “milk shame.” “If people better understood the nuances of milk as a seasonal product that gets richer in the winter and sweeter in the summer based on what the cows are eating, and saw the effort small dairy farmers put into producing that milk to help feed and keep rural communities alive, they might like milk better,” Gualtieri said.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Millennials officially a generation of homeowners not rentersDespite interest rates and a tight real estate market, more millennials have bought homes.
続きを読む »
New study on frozen mummies unearths habits of Mongol Empire elitesIt found that milk has been a valuable resource in Mongolia for over 5,000 years.
続きを読む »
'Star Trek: Picard' Season 3 Showrunner on Bringing the 'Next Generation' Together in Episode 8StarTrekPicard Season 3 showrunner TerryMatalas discusses that epic TNG reunion in Episode 8 and teases what's in store for the final two episodes.
続きを読む »
Generation of laboratory nanoflares from multiple braided plasma loops - Nature AstronomyA laboratory experiment replicates the braided strand nature of solar coronal loops, revealing a potential mechanism for generating energetic particles and X-ray bursts from the Sun.
続きを読む »
‘You’re children of Russia’: One Ukrainian company’s mission to rescue the future generationA Ukrainian mother and son share their story with Fox News about the months-long rescue mission to try bringing the son back home from a Russian prison camp.
続きを読む »
The 2025 Ram 1500 REV: The next generation of high-performance electric pickup trucksRam 1500 REV launch is a critical step in the electrification strategy outlined in the Stellantis long-term strategic plan Dare Forward 2030.
続きを読む »