Google wants Google Chrome to hide IP address data to prevent tracking - here's how the IP Protection service might work.
Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far. Still, phasing out third-party cookies from Google Chrome is a step in the right direction. But that won't completely stop other companies from tracking users online.
'IP addresses have been and will continue to be instrumental in routing traffic, preventing fraud and abuse, and performing other important functions for network operators and domains,' Google writes. Google's IP Protection feature will initially be an opt-in option in Chrome. Moreover, it'll initially only work with Google websites and services. That means Google will also prevent itself from collecting IP data from users when they visit Google-owned domains.
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