The Southern Methodist University graduate came up with the idea to make gifting meaningful, timely and convenient after going through two trying personal...
Today, the app has 12,000 users and features 70 local businesses in Dallas and Kansas City. Preston has raised over $1.5 million from early investors and is now seeking an additional $3 million in new growth capital.“I wanted to be able to make it easier for everyone to bottle that feeling of connection and also amplify it through technology to make it convenient,” saidThe all-woman-run business has 10 employees.
The app has curated gifts for birthdays, men, women and almost any occasion, taking the frustration out of finding that perfect thing.In Preston’s view, Afloat is more than just an app. It’s a connector. The company works to reinforce relationships and celebrate all things local.Donna Letier, CEO of, has partnered with Afloat for about a year. She connected with Preston about being a working mom and wanting to pay it forward but not always having the time to find gifts.
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