Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating

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Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating
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ChatGPT-style AI can tackle the drudge work of responding to RFPs faster than humans. Sales teams at Google, Twilio, and others say productivity is spiking.

In April, communications software maker Twilio introduced RFP Genie, a generative AI tool that digests an RFP, scours thousands of internal files for relevant information, and uses OpenAI’s GPT-4 to generate a suitable response. The company’s sales staff simply copy and paste the text over into a formal document and make a few adjustments. RFPs that once occupied a pair of staffers for two weeks or more are now done in minutes.

The RAG approach is also, in many cases, much cheaper than training or fine-tuning a large language model to a specific task. Twilio’s RFP Genie, as it’s unofficially known internally, operates globally and in multiple languages. Account executives can now solicit more business because they can respond to RFPs they would have previously lacked time to pick up.

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