With celebs all over social media posting private medical information and promoting the Prenuvo Scan, it begs the question—when did the doctor’s office become a hub for content creation?
Over the past few years, “casual” Instagram has overtaken the overly aesthetic and highly curated posts that previously dominated the platform. Instead of fit pics of influencers in designer clothing or celebrities in their mansions, we’re increasingly getting. Whether it’s photos of fries, a messy room, running everyday errands, or fun photos out with friends, the casual celebrity “photo dump” has become a way for stars to show they’re just like us .
Unger says that it's no surprise that we’re seeing Gen Z being more candid with medical information online overall, considering their willingness to discuss mental health openly. “In a chaotic world, where very little feels within our control at times, publicly sharing medical content may help people feel in control of their health story,” she says. Once this raw content becomes a tool for virality, however, it becomes at least partially performative—as is the case with all social content.
It’s clear that the internet is currently obsessed with consuming and sharing TMI when it comes to the world of plastic surgery, which is trickling down to the realm of general doctor’s visits. But just because your favorite celebrity has posted a medical photo dump doesn’t mean you should follow their medical advice.
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