'I think pop in Spanish is having one of its best moments again, and it’s going to get stronger and stronger.” —SebastianYatra ⭐️ He chats 'Dharma,' career ambitions and more in his SXSW Billboard cover feature:
, Yatra eschews graphic lyrics for airy good humor, with sweet lines like “My slice of sunshine, the apple of my eye/The one who dances reggaetón with red heels and makes me fly.”Recently, a much more unlikely hit has been introducing Yatra to a significantly bigger audience. He’s the voice ofthat’s now Academy Award-nominated for best original song.
“Yatra is in an exceptional moment in terms of personal and musical maturity,” says Universal Music Latin president Angel Kaminsky, who signed Yatra. “As a composer, he’s at a moment where he not only releases hit songs but is also a well-rounded artist who is recognized by all markets and all ages in the Latin region.”Like his role model Iglesias, Yatra is a pop singer who likes to explore other genres but is obsessed above all with songcraft.
“I always had in my mind that at some point in my life, I was going to sing in English and have a more global career, so I was preparing myself,” says Yatra. “It’s like building a big city: If you don’t plan it well, the roads are tiny and the access doesn’t work. I wanted to lay the foundation so that people could pronounce my name easily.”David Needleman
At just 21, Yatra was well on his way to becoming the global artist he had always imagined he would be. From the start, Universal developed him not country by country but with simultaneous emphasis on the United States, Colombia, Spain, Argentina and Mexico. By the time the coronavirus pandemic began in early 2020, Yatra was an established star in Latin America. But he had yet to achieve massive success stateside, and, between albums, felt stuck.
Thom Browne shirt, suit, socks and shoes; Title of Work tie; Ulysse Nardin FREAK X Bucherer BLUE watch.He began meditating and, for the first time in his life, going to therapy, which he still does weekly. And with the pandemic pause, he began to regroup professionally, too. “Sebastián started this crazy career seven years ago, exploded and never had time to sit down and figure out what kind of album he wanted to do,” says Paula.
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