A few thousand years later, ancient Rome has a Starbucks. The mega coffee chain on Thursday opened its first location in the historical center of the Italian capital, one of 25 Starbucks in Italy since the Seattle-based company entered the market in 2018.
Coffee culture in Italy is vastly different than the United States. Cold brews are an oddity, so you can imagine how a strawberry crème frappuccino might be received by locals. Cafes rarely have bar counters, since Italians usually quickly down their morning espressos.“They tend to offer pastries in the morning — sometimes homemade, often not — and stock alcohol for the 5 p.m. crowd. Without much fuss, they serve up espresso shots that are bitter and strong. They seldom have WiFi.
The company plans to open two more locations in Rome’s Termini train station by the end of the month. Last year,Starbucks also operates in Milan and Verona, where founder Howard Schultz first encountered Italian coffee culture in 1983, the company said in aThe cafe serves cornetti, the Italian version of a croissant normally eaten in the morning, along with their caffè or cappuccino. But it mostly offers American sweets and treats, like carrot cakes, muffins and brownies.
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