Ford will offer 'hands off' self driving for its Mustang Mach-E in the UK as part of its BlueCruise monthly subscription service
“Modern highways can be demanding even for the most confident drivers, and intimidating for many. BlueCruise can do some of the ‘heavy lifting’, to make highway driving less of a chore, and give drivers that little extra confidence and convenience.”
More than 100,000 miles of tests drives in the UK and mainland Europe – which followed more than 600,000 miles in the US and Canada – means the tech is well suited to British roads, Ford says, with everyday issues – such as worn-out lane markings, poor weather and roadworks – still picked up by the car’s five radars and cameras.
“There’s a good reason why Ford BlueCruise is the first hands-free driving system to be cleared for use in a European country: we’ve proven beyond doubt that it can support the driver while also ensuring that they keep their eyes on the road for their safety and that of their passengers while the system is active,” said Torsten Wey, manager, advanced driver assistance systems, Ford Europe.
Ford's eye on level two-plus comes after the company ended its long-running campaign seeking legal approval to test level-four autonomous vehicles on public roads in the US, citing the long-term unprofitability of the technology. Instead, its resources are aimed at “nearer-term” level two-plus and level three technologies.
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