The collaboration between luxury watchmaker Hublot and portioned-coffee pioneer Nespresso takes conversations on circularity to the luxury level.
Meant to embody the idea that recycling raw materials can be the epitome of luxury, the 42-millimeter timepiece features a case made of recycled aluminum — a third coming from Nespresso capsules — and comes with two straps using the patented One Click interchangeable system. Both the 100 percent recycled fabric style and its rubber counterpart contain coffee grounds.
The new “Greenbox” watch case design, carved out of oak right down to its hinges and with a removable interior made of 98 percent eco-friendly and recycled components.For Nespresso CEO Guillaume Le Cunff, the watch embodies shared values of precision, innovation “and don’t forget, the Swissness of the two brands,” but also the idea that “there is nothing we can fix by ourselves” in today’s issues.
“The endgame for [Nespresso] is to have this conversation and maximize [the collection and reuse of capsules] that we will create through raising awareness,” continued Le Cunff. Instead, the Big Bang Unico Nespresso Origin comes in the eye-catching green of the “Master Origin Peru Organic,” a single-origin coffee first introduced in 2020. That alone took a year to finesse between all parties, from watchmaker and coffee-maker to the likes of Taiwan-based textile specialist SingTex, which developed the fabric strap made of 95 percent recycled polyester and 5 percent coffee grounds.
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