Elon Musk Says New Twitter CEO Is NBCUniversal’s Linda Yaccarino.
Yaccarino could help restore advertisers’ faith in Twitter, ad agency DiGo founder and creative chief Mark DiMassimo said. He noted that Yaccarino successfully integrated and digitized ad sales at Comcast and NBC — and that her track record of cross-selling ads across different platforms could appeal to Musk as he tries to transform Twitter from a social media company to a bigger media platform.
In mid-November, just a few weeks after buying the social media platform for $44 billion, he told a Delaware court that he does not want to be the CEO of any company. Mike Proulx, research director at Forrester Research, added that advertising is not the only challenge that Twitter’s new CEO will face – after all, Musk has “fundamentally altered” Twitter both as a product and a community, arguably “for the worst.”
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