Elon Musk said that Apple has cut back its advertising on Twitter and even threatened to withhold the social network from its app store.
Elon Musk said that Apple Inc. has cut back its advertising on Twitter Inc. and even threatened to withhold the social network from its app store, suggesting that a fight is brewing between the two companies.
“Apple has mostly stopped advertising on Twitter,” Musk tweeted Monday. “Do they hate free speech in America?” He then posted again and included the Twitter account of Apple Chief Executive Tim Cook: “What’s going on here?” A few minutes later, he claimed that Apple might boot Twitter from its app store “but won’t tell us why.”for the social network, which Musk acquired last month for $44 billion. The iPhone maker was consistently one of the top advertisers on Twitter, which had an entire team of employees dedicated to helping maintain the relationship, according to two people familiar with the matter.
Apple didn’t immediately respond to a request for comment. Despite Musk’s tweet, Twitter users said Monday that they were still seeing Apple advertising in their feeds.Elon Musk is magnifying hate speech and extremist tropes on Twitter, making the platform the ‘free-for-all hellscape’ he promised to avoid.
A person familiar with the matter confirmed that Apple has pared back its Twitter ads. The Cupertino, Calif.-based company holds meetings with Twitter to discuss various issues — roughly once a week — just as it does with other major social networking apps, including Facebook and Instagram.
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