Elon Musk, who has had a chaotic reign as 'Chief Twit,' says he has found a new CEO to take over the job
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a tweet on Friday. He said she “will focus primarily on business operations, while I focus on product design & new technology.” Earlier in the day, Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at
Universal for more than 11 years, returning to the company where she started as a college intern. Before that she was executive vice president/COO of advertising sales, marketing and acquisitions at Turner Broadcasting, which included CNN at that time. At Universal is creating unified ad sales teams rather than having 15 different sales teams approach the same advertisers. “We were difficult to do business with,” she said in an interview with Salesforce describing the consolidation. The loss of Yaccarino comes at a bad time for
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Who is Linda Yaccarino, Elon Musk’s reported pick for Twitter CEO?Elon Musk has reportedly tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as Twitter CEO. The move could signal a change at the ailing platform and prove a relief to advertisers, many of whom left after Musk took control.
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