BREAKING: Elon Musk has named Linda Yaccarino as the new Twitter CEO, saying she'll focus on business operations while he continues to focus on product development.
“If anyone can translate the Musk vision into advantages for marketers she’ll be able to do it,” DiMassimo said. “Even though there’s skepticism and all marketers live in the ‘show me’ state right now with regard to Twitter, if in fact she does go to Twitter this is a powerfully reassuring move.”
More than a month later, he tweeted in December: “I will resign as CEO as soon as I find someone foolish enough to take the job.” The pledgeasked him to step down in a Twitter poll the billionaire himself created and promised to abide by. Mike Proulx, research director at Forrester Research, added that advertising is not the only challenge that Twitter’s new CEO will face – after all, Musk has “fundamentally altered” Twitter both as a product and a community, arguably “for the worst.”
Last November, Musk was questioned in court about how he splits his time among Tesla and his other companies, including SpaceX and Twitter. Musk had to testify in the trial in Delaware’s Court of Chancery over a shareholder’s challenge to his potentially $55 billion compensation plan as CEO of the electric car company.
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