'Dysphoria truly it feels like a darkness that kind of washes over you,' Mulvaney explained (via toofab)
"But then they came for you Chels and I thought, 'Oh my god this is my favorite woman in the entire world and the same people that are coming for me are coming for her,'" Mulvaney continued."Something clicked and I went, 'Oh my God, maybe what they're saying isn't true,' because I'm now watching them take out someone I love and I know her truth and I stand by her and I love her so maybe the same goes for me.
"It's almost easier when it's not about you and it's about someone you love or enjoy and I know we hadn't met yet but I actually was able to see through your experience with them," she said. Since the ad, various media outlets are reporting a 21.4% drop in Bud Light sales -- as competitors Miller Light and Coors Light are up 21%.
Various gay bars have also reportedly stopped serving Bud Light due to the brand"abandoning" Mulvaney amid the conservative backlash. Particularly, Chicago's 2Bears Tavern Group, which has four gay bars in the area, has boycotted Anheuser-Busch products.
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Bud Light sales still suffer in wake of Dylan Mulvaney fiasco: ‘It’s slowed down some’Bryan Johnson, the manager of Bud’s Liquor in Hot Springs, Ark., told The Sentinel-Record that customers are shunning the Anheuser-Busch brand.
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Oakley sunglasses ad featuring naked cyclist sparks backlash: ‘Just like Bud Light’Oakley is drawing comparisons to Bud Light and its controversial campaign featuring transgender influencer Dylan Mulvaney.
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Bud Light parent Anheuser-Busch to help distributors amid Mulvaney controversyAnheuser-Busch InBev is planning to help distributors feeling the sting of the controversy involving the beer giant's promotional effort with transgender activist Dylan Mulvaney.
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Third-party ad agency behind Dylan Mulvaney partnership fired by Anheuser-BuschAnheuser-Busch has cut ties with the third-party ad agency at the center of the partnership with transgender influencer Dylan Mulvaney.
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Chicago gay bars boycott Anheuser-Busch as brewer shuns Dylan MulvaneySeveral Chicago gay bars have launched a boycott of Anheuser-Busch products after the company distanced itself from transgender social media star Dylan Mulvaney.
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Bud Light's Dylan Mulvaney controversy deepens: Chicago gay bars roar at beer maker's 'abandonment' of cause2Bears Tavern Group, an organization that owns four gay bars in Chicago, announced they are no longer selling Anheuser-Busch products due to the company's distancing from Dylan Mulvaney.
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