Dunkin' is no stranger to silly stunts and PR gimmicks to sling its donuts and coffee, but this pop-up bar is especially silly.
When it comes to marketing their wares, Dunkin’ is no stranger to a little gimmickry and collaboration. There was the time they just about set the world–and our palates–on fire withwhich saw the Dunkin’ brand extending its way into the alcohol world for the first time. And lest we forget, their standard K-Cups actually performed quite well in ourStill, this latest collaboration from the brand is maybe their zaniest yet: Starting tomorrow, Friday Oct.
In celebration, Ray’s bartender Tim Sweeney has concocted a five-drink Dunkin’ cocktail menu that does not at all sound like the midpoint between delightfully tacky camp and soulless corporate appropriation. The drinks include–of course–such wonders as a Dunkin’ espresso martini with a not-at-all-stale-we-are-sure Munchkin Donut Hole jammed on the rim, because how could it be any other way? All told, the event will run at Ray’s from Oct.
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