'The Moment of Truth' NFT collection featuring LeBron James will be distributed among 5,550 people.
“The Moment of Truth” NFT collection featuring LeBron James will be distributed among 5,550 people.
The popular cryptocurrency exchange – CryptoCom – announced the airdrop of its non-fungible token collection in collaboration with the LA Lakers’ star LeBron James. It is called “The Moment of Truth” and will be airdropped to 5,550 randomly selected viewers who scanned a hidden QR code.One of the top sports events in the USA – the Super Bowl – is among the most viewed matches of the year. It usually attracts numerous companies, which advertise their services.
CryptoCom, for one, released a 30-second commercial shortly before the match between the LA Rams and Cincinnati Bengals. In a recent, the exchange revealed that 5,550 of those who found and scanned a hidden QR code that appeared in the video will win a limited edition LeBron James NFT. The basketball player himself took part in the commercial where he talked to his teenage self.
Ben Lay – Creative Director at CryptoCom – explained why the company decided to work with the NBA player and release an NFT collection dedicated to him: “We wanted to immortalize this very human story about making big decisions. We were initially quite nervous to present the storyboard to him, as it touches on a very personal moment in his life. But he loved the idea instantly. LeBron James is an icon, but his history and upbringing is the reason we can all connect with him and what makes this story so powerful.”itself during Super Bowl was Coinbase.
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