A national advertising division pushes for Comcast to revise its '10G' network claims.
has branded its internet service as “Xfinity 10G Network.” Customers are told that they will be provided with a “next-generation network” that is “game-changing” and provides “powerful connection” that is “self-healing,” fixing issues before they occur.is questioning Comcast’s “10G” claims. In a challenge brought forward by T-Mobile to the National Advertising Division of BBB National Programs in February, T-Mobile disputed Comcast’s name “Xfinity 10G Network” and the claim “10G.
NAD recommended that Comcast should either discontinue or clarify its “10G” claims by explaining to customers that improvements will be made in order to achieve “10G.” In the same case brought over to the NAD, T-Mobile also challenged Comcast’s “next generation” claim and the claim that it created a technological revolution. It also argued against Comcast’s claims in itsIn response, NAD concluded that Comcast “provided a reasonable basis” for its claim that its network is “next generation” and that it has achieved a technological revolution.
Since the decision, Comcast is planning to file an appeal so it won’t have to rebrand its “10G” network, and T-Mobile is also appealing the NAD’s decision regarding Comcast's “next generation” and technological revolution claims.
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