'When you buy here instead of buying at a big corporation or something, you're supporting the East Village.'
Lilly Russell, store manager, said that while none of the shirts are vintage, the artists are still making a profit.
Mack McCracken and Lilly Russell work at City Fun NYC which sells officially licensed band merchandise.The social media-savvy Queen fan, who has worked for City Fun since 2019, regularly feeds the store’s Instagram and TikTok accounts with videos of new merchandise and styling tips. Russell also uses social media to expand their online sales.
“We were really able to hone in on our mission and really build a really great selection of T-shirts,” Russell said. “I think that really doing all that marketing really helped us get a lot of traffic right after the pandemic.”A selection of shirts at City Fun NYC.A musician herself, Russell wants City Fun NYC to be a destination for music fans offering a wide range of artists.
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