Companies will be barred from adding junk fees or relying on drip pricing, which is advertising only portion of a product's entire cost.
California is outlawing so-called junk fees, taking aim at a common business practice that frustrates many consumers and has drawn the attention of federal regulators and the Biden administration.Still, Californians will have to wait until next year for the new law to go into effect, with Gov. Gavin Newsom signing legislation on Saturday that makes the ban effective starting July 1, 2024.
He noted that the fees are now tacked onto 'seemingly everything.'State Senators Dodd and Nancy Skinner first introduced the bill to ban junk fees in February. It passed the California Senate in May and the State Assembly in September. While junk fees aren't new, consumer advocates say lawmakers are focused on them now in part because they are affecting a wider swath of Americans' everyday purchases.
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